SCCG Management has extended its partnership with OddsAI， an AI-based sports betting odds solutions firm.

The initial partnership was signed in Februrary 2022， which saw SCCG Management take on the Australian-based OddsAI as it aimed to launch into the North American markets.

Following this， OddsAI has launched its solutions for odds feeds and settlement services for sportsbooks.

Jack Atkinson， OddsAI CEO， said: “We are delighted to be strengthening and extending our relationship with SCCG.

“Thanks to SCCG’s network of influence we have successfully and comprehensively proven our ML & AI technology which gives us a significant low-cost edge in the betting service provider space.

“Most critically， our innovative odds feed product has not only proven to be immensely popular with punters but has also delivered huge KPI benefits to our sportsbook customers.”

Through the extended partnership， OddsAI plans to expand its sports betting solutions into additional markets， including Africa， LatAm and Asia.

OddsAI uses both AI and machine learning processes to power its products，Online Casino Games for Real Money including the predictive analytics and odds creation.

Stephen Crystal， SCCG Management Founder and CEO， said: "Our partnership with OddsAI epitomises our commitment to innovation and excellence.

“By collaborating with this high-tech， affordable， and proven solution， we're able to bring a unique， user-enhancing product to forward-thinking sportsbooks.

“The enhanced betting experience that OddsAI provides has already proven to be a game-changer in the industry， and we are excited to drive its expansion globally.”

The international networking services from the advisory management company is being put through its paces recently， as SCCG Management also partnered with Aware to deliver its biometric solutions.